Famooshed
Famooshed is a local marketplace platform built to support independent retailers and small businesses. The website and mobile app provide customers with a seamless shopping experience, making it easy to order directly from hundreds of local businesses.
Visual Design
About the Client
Famooshed is an innovative digital marketplace that connects independent retailers, farmers, and local businesses directly with customers. The brand’s mission is to empower small businesses and make it easy for people to support their local community.
The Challenge
- Build a marketplace that feels trustworthy and professional.
- Create a smooth shopping experience across desktop and mobile
- Develop a system that supports multiple vendors with easy product uploads.
- Ensure fast performance despite large product catalogs
- Present a consistent brand identity that appeals to both vendors and customers.
Famooshed is a contemporary fashion e-commerce platform that brings together unique, trendy, and sustainable clothing collections. Built on the vision of empowering modern consumers, the brand focuses on delivering stylish yet eco-friendly fashion choices through a bold and modern identity.
The client approached us with a need to revamp their website to better reflect this identity and provide a smoother digital shopping journey. They wanted a platform that not only looked visually appealing but also felt intuitive, scalable, and capable of supporting a growing customer base.
Our goal was to create an online experience that highlights Famooshed’s values of transparency, sustainability, and variety. By combining clean design with thoughtful user flows, we aimed to strengthen customer trust, simplify navigation, and showcase products in a way that makes the shopping process both engaging and seamless.
Our Approach
Discovery & Research
- Conducted competitor analysis and user journey mapping
- Identified friction points in browsing and checkout process
UI/UX Design
- Created wireframes and interactive prototypes in Figma
- Focused on a clean, minimal, and fashion-forward design
- Established a new design system with Famooshed’s brand colors (green, black, white, grey)
Development
- Built on WordPress + WooCommerce for easy management
- Integrated responsive layouts for seamless mobile and desktop use
- Optimized images and assets for faster load times
Testing & Launch
- Usability testing with sample users
- A/B testing for checkout flow and product display
- Final deployment with SEO best practices
Typography and color
- Font Used
Urbanist
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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We designed a modern, user-friendly interface that balances creativity with functionality. The design focuses on clean layouts, vibrant visuals, and intuitive navigation to ensure users can quickly browse and order from local stores.
Montserrat Bold/SemiBold (700/600)
urbanist Regular/Medium (400/500)
Color Used
rgb- 33 80 52
primary color
rgb- 235 250 231
ACCENT COLOR
rgb- 255 253 244
bg color
rgb- 33 36 34 1
text color
Wireframes
The Solution
The redesigned Famooshed platform brings together a clean layout, engaging visuals, and a smooth user journey. From the welcoming homepage to product showcases and checkout flow, every detail was crafted to reflect the brand’s values of transparency, sustainability, and variety.
- A modern homepage that introduces the brand with clarity and impact.
- Why Choose Us and What We Stand For sections that reinforce trust and brand values.
- Easy-to-navigate product categories designed for quick discovery.
- Responsive layouts ensuring a seamless experience across desktop, tablet, and mobile.
- A visually cohesive system of colors, typography, and imagery to strengthen brand identity.
Testimonials
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Jen Delic
- Upwork Verified
WebBlaze was super fast in helping us, understood the briefings well and even provided us with his support after the main task was fulfilled. Always recommend and hopefully working together soon!
Joshua Fidrmuc
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WebBlaze was excellent, went above and beyond! Would recommend to any Australian founders and founders across the globe.
Rhys Morgan
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Had a great experience with WebBlaze. They was very efficient and always available for a quick turnaround of amends. This was a very difficult job with a demanding client but WebBlaze kept oil providing quality results, round after round. Good work, will defiantly be using WebBlaze for website projects in the future.
Clare Johnson
- Upwork Verified
It was great working with WebBlaze, very talented, reliable, friendly and polite. Highly recommended.
Zilvinas Kvedaras
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WebBlaze put a lot of effort into the task, and we had some issues, but it was professionally handled.
Karina Wlostowska
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Great experience working with WebBlaze! They quickly and efficiently handled small changes to my Shopify store, delivering high-quality work with careful attention to detail. Communication was clear, and they were super responsive. Highly recommend for any Shopify theme css and liquid customizations.
Liam Thomson
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WebBlaze was over the moon helpful. No job was ever too tough or complex for them, and they never complained when we wanted to go in and add extra work for them. They was so helpful and gave insightful advice for us trying to run our site. Couldn’t thank them enough, and we will be looking at bringing WebBlaze back for more work once we need it. Snag them while you can!
Rick Grossmann
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Great experience working with Umesh. Very responsive, fast turnaround, and smooth communication throughout. The website came together quickly and exactly as expected. Would definitely work with him again.
Kristina Svensson
- Upwork Verified
Nisha is fantastic! She is an excellent communicator, very fast, intuitive and professional. She worked on our Shopify site and not only did she follow the deliverables list to the T, she also did several very valuable audits on the site to help us identify blockers and areas for optimisation. I cannot recommend her highly enough.
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