Performance Digital Marketing

Whether you'd like to improve and develop your website, convert more visitors into customers, or drive more relevant traffic through to your website, you've come to the right place. It might be you're looking for brochures or business cards, or a photo/video shoot. Digital marketing is the process of ensuring you're in front of your customers when they're looking for you, and when they're not, with the end goal of increasing sales.

01 Website Support & Evolution

It might be launch day, but that doesn’t mean your website is finished. Based on the Google algorithm, websites should constantly evolve and develop. We’ve got an in-house design and development team who are on hand to keep your website at the top of its game.

We can work on an ad hoc or ongoing basis, suggesting improvements to you that will increase the usability, speed and marketability of your website. Maybe you’ve got an idea for a new feature? Let us know and we’ll let you know how long it’ll take to create. Alongside this, we’re partnered with UKFAST in Manchester, and are able to organise your hosting, domain name, DNS and email accounts for you too.

02Conversion Rate Optimisation / CRO

So, you’re getting lots of traffic to your website, but sales are slow. It may be an eCommerce store, or it may be that you’ve got a website driving enquiries or brochure downloads. If your visitors aren’t converting into customers, you need to invest in CRO.

Using Google Analytics, heat/scroll maps and split testing, we can make changes to colours, layouts and pages of your website and then measure the results. It may be that altering fields we ask for on an enquiry form increases the number of completions, or showing that your phone lines are open currently drives more calls. We’ll continue to work with the results we collect to make informed decisions, ultimately bringing you more customers.

03Paid Advertising / PPC

If your organic rankings are poor, your traffic is low, or you’ve just launched a new website, service or product and you’re looking to gain results quickly, turn to paid advertising. It requires an upfront investment but when managed and optimised correctly it will gain visitors, and customers, right from day one.

Using Google, Bing and social media channels, we can plan, build and optimise campaigns that will drive relevant traffic to your website. We’ll target users with intent across search engines when they’re looking for your product or service, and advertise to those users that aren’t looking, but may well be interested, via display advertising and social media channels. Using demographics we can target locations, interests, ages and genders, and using remarketing we can target those that have visited your website but haven’t purchased or enquired yet.

04Organic Search / SEO

The order of the results you see when you use a search engine is based on over 200 different ranking signals. Websites are scored against one another based on their technologies, speed, content, quality links, evolution, domain name, security and more.

Once your website ranks well for key search terms, clicks through to your website will be frequent and won’t cost you anything, so it’s definitely worth investing in Search Engine Optimisation (SEO). On an ongoing basis we’ll work with you to improve your rankings – we’ll cover everything from the technologies your website uses to your hosting arrangement and security, to content, page titles and descriptions, and the load speed of your pages.

05 Social Media

Gaining brand awareness has never been easier. Social media channels such as Facebook, Twitter, Instagram, LinkedIn and Google Plus can power your business forward and get you in front of your prospects and customers instantly.

It’s important that your social media channels are branded up in line with your website, and that the handle you use across the channels is the same, relevant and memorable. We can help you with ideas for posts, the design of imagery to use, and the copy for your profile. We know what it takes to get more likes, followers, visits to your website and telephone calls from using social media.