Famooshed

Famooshed is a local marketplace platform built to support independent retailers and small businesses. The website and mobile app provide customers with a seamless shopping experience, making it easy to order directly from hundreds of local businesses.

Case Study hero Image

Visual Design

Visual Design

About the Client

Famooshed is an innovative digital marketplace that connects independent retailers, farmers, and local businesses directly with customers. The brand’s mission is to empower small businesses and make it easy for people to support their local community.

The Challenge

  • Build a marketplace that feels trustworthy and professional.
  • Create a smooth shopping experience across desktop and mobile
  • Develop a system that supports multiple vendors with easy product uploads.
  • Ensure fast performance despite large product catalogs
  • Present a consistent brand identity that appeals to both vendors and customers.

Famooshed is a contemporary fashion e-commerce platform that brings together unique, trendy, and sustainable clothing collections. Built on the vision of empowering modern consumers, the brand focuses on delivering stylish yet eco-friendly fashion choices through a bold and modern identity.

The client approached us with a need to revamp their website to better reflect this identity and provide a smoother digital shopping journey. They wanted a platform that not only looked visually appealing but also felt intuitive, scalable, and capable of supporting a growing customer base.

Our goal was to create an online experience that highlights Famooshed’s values of transparency, sustainability, and variety. By combining clean design with thoughtful user flows, we aimed to strengthen customer trust, simplify navigation, and showcase products in a way that makes the shopping process both engaging and seamless.

The challenge

Our Approach

Discovery & Research

Discovery & Research

  • Conducted competitor analysis and user journey mapping
  • Identified friction points in browsing and checkout process

UI/UX Design

  • Created wireframes and interactive prototypes in Figma
  • Focused on a clean, minimal, and fashion-forward design
  • Established a new design system with Famooshed’s brand colors (green, black, white, grey)

Development

  • Built on WordPress + WooCommerce for easy management
  • Integrated responsive layouts for seamless mobile and desktop use
  • Optimized images and assets for faster load times
Testing & Launch

Testing & Launch

  • Usability testing with sample users
  • A/B testing for checkout flow and product display
  • Final deployment with SEO best practices

Typography and color

Urbanist

Montserrat

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We designed a modern, user-friendly interface that balances creativity with functionality. The design focuses on clean layouts, vibrant visuals, and intuitive navigation to ensure users can quickly browse and order from local stores.

Montserrat Bold/SemiBold (700/600)

urbanist Regular/Medium (400/500)

Color Used

rgb- 33 80 52

primary color

rgb- 235 250 231

ACCENT COLOR

rgb- 255 253 244

bg color

rgb- 33 36 34 1

text color

Wireframes

Wireframes 1
Wireframes 2

The Solution

The redesigned Famooshed platform brings together a clean layout, engaging visuals, and a smooth user journey. From the welcoming homepage to product showcases and checkout flow, every detail was crafted to reflect the brand’s values of transparency, sustainability, and variety.

  • A modern homepage that introduces the brand with clarity and impact.
  • Why Choose Us and What We Stand For sections that reinforce trust and brand values.
  • Easy-to-navigate product categories designed for quick discovery.
  • Responsive layouts ensuring a seamless experience across desktop, tablet, and mobile.
  • A visually cohesive system of colors, typography, and imagery to strengthen brand identity.
The Solution

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