Private Money

Private Money is a fintech marketplace that connects real estate borrowers with private lenders. The platform enables borrowers to post projects and raise funding, while lenders can browse, evaluate, and invest in verified opportunities.

Project Overview

Private Money is a fintech marketplace that connects real estate borrowers with private lenders. The platform enables borrowers to post projects and raise funding, while lenders can browse, evaluate, and invest in verified opportunities.

Typography and color

Poppins

DM Sans

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Fonts

Regular
Medium
Semibold
Bold

Color Used

HEX: #018CCE

primary color

HEX: #D2C315

ACCENT COLOR

HEX: #FFFFFF

Bg color

HEX: #212529

text color

About the Client

Private Money is a modern digital marketplace that bridges real estate borrowers with private lenders. The platform simplifies the financing process by allowing borrowers to post property projects and enabling lenders to discover and fund high-quality opportunities. The client’s mission was to build a platform that fosters trust, transparency, and efficiency in the real estate investment ecosystem.

The Challenge

  • Design a platform that conveys credibility and professionalism to both lenders and borrowers.
  • Simplify complex financial processes into intuitive, user-friendly flows.
  • Create role-specific dashboards for borrowers, lenders, and hybrid users.
  • Ensure secure document handling and deal transparency.
  • Develop a scalable design system that can support long-term growth.

Our Approach

Discovery & Research

Discovery & Research

  • Conducted competitor analysis and user journey mapping

  • Identified friction points in browsing and checkout process

UI/UX Design

  • Created wireframes and interactive prototypes in Figma

  • Focused on a clean, minimal, and fashion-forward design

  • Established a new design system with Famooshed’s brand colors (green, black, white, grey)

Development

  • Built on WordPress + WooCommerce for easy management

  • Integrated responsive layouts for seamless mobile and desktop use

  • Optimized images and assets for faster load times
Testing & Launch

Testing & Launch

  • Usability testing with sample users

  • A/B testing for checkout flow and product display

  • Final deployment with SEO best practices

Wireframes

The Solution

The final solution was a comprehensive digital marketplace that streamlined real estate financing for both borrowers and lenders. By creating role-based dashboards, the platform made it simple for borrowers to post projects, track funding, and manage repayments, while lenders could easily browse opportunities, evaluate ROI, and monitor investments. The clean, data-driven UI built trust and reduced complexity, while the intuitive user flows ensured that even complex financial transactions felt seamless. With a scalable design system, the platform is prepared for long-term growth, offering a professional, secure, and transparent experience that enhances credibility and encourages active participation from both sides of the market.

The Solution

Testimonials

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