Private Money
Private Money is a fintech marketplace that connects real estate borrowers with private lenders. The platform enables borrowers to post projects and raise funding, while lenders can browse, evaluate, and invest in verified opportunities.
Project Overview
Private Money is a fintech marketplace that connects real estate borrowers with private lenders. The platform enables borrowers to post projects and raise funding, while lenders can browse, evaluate, and invest in verified opportunities.
Typography and color
Poppins
DM Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Fonts
Regular
Medium
Semibold
Bold
Color Used
HEX: #018CCE
primary color
HEX: #D2C315
ACCENT COLOR
HEX: #FFFFFF
Bg color
HEX: #212529
text color
About the Client
Private Money is a modern digital marketplace that bridges real estate borrowers with private lenders. The platform simplifies the financing process by allowing borrowers to post property projects and enabling lenders to discover and fund high-quality opportunities. The client’s mission was to build a platform that fosters trust, transparency, and efficiency in the real estate investment ecosystem.
The Challenge
- Design a platform that conveys credibility and professionalism to both lenders and borrowers.
- Simplify complex financial processes into intuitive, user-friendly flows.
- Create role-specific dashboards for borrowers, lenders, and hybrid users.
- Ensure secure document handling and deal transparency.
- Develop a scalable design system that can support long-term growth.
Our Approach
Discovery & Research
- Conducted competitor analysis and user journey mapping
- Identified friction points in browsing and checkout process
UI/UX Design
- Created wireframes and interactive prototypes in Figma
- Focused on a clean, minimal, and fashion-forward design
- Established a new design system with Famooshed’s brand colors (green, black, white, grey)
Development
- Built on WordPress + WooCommerce for easy management
- Integrated responsive layouts for seamless mobile and desktop use
- Optimized images and assets for faster load times
Testing & Launch
- Usability testing with sample users
- A/B testing for checkout flow and product display
- Final deployment with SEO best practices
Wireframes
The Solution
The final solution was a comprehensive digital marketplace that streamlined real estate financing for both borrowers and lenders. By creating role-based dashboards, the platform made it simple for borrowers to post projects, track funding, and manage repayments, while lenders could easily browse opportunities, evaluate ROI, and monitor investments. The clean, data-driven UI built trust and reduced complexity, while the intuitive user flows ensured that even complex financial transactions felt seamless. With a scalable design system, the platform is prepared for long-term growth, offering a professional, secure, and transparent experience that enhances credibility and encourages active participation from both sides of the market.
Testimonials
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Jen Delic
- Upwork Verified
WebBlaze was super fast in helping us, understood the briefings well and even provided us with his support after the main task was fulfilled. Always recommend and hopefully working together soon!
Joshua Fidrmuc
- Upwork Verified
WebBlaze was excellent, went above and beyond! Would recommend to any Australian founders and founders across the globe.
Rhys Morgan
- Upwork Verified
Had a great experience with WebBlaze. They was very efficient and always available for a quick turnaround of amends. This was a very difficult job with a demanding client but WebBlaze kept oil providing quality results, round after round. Good work, will defiantly be using WebBlaze for website projects in the future.
Clare Johnson
- Upwork Verified
It was great working with WebBlaze, very talented, reliable, friendly and polite. Highly recommended.
Zilvinas Kvedaras
- Upwork Verified
WebBlaze put a lot of effort into the task, and we had some issues, but it was professionally handled.
Karina Wlostowska
- Upwork Verified
Great experience working with WebBlaze! They quickly and efficiently handled small changes to my Shopify store, delivering high-quality work with careful attention to detail. Communication was clear, and they were super responsive. Highly recommend for any Shopify theme css and liquid customizations.
Liam Thomson
- Upwork Verified
WebBlaze was over the moon helpful. No job was ever too tough or complex for them, and they never complained when we wanted to go in and add extra work for them. They was so helpful and gave insightful advice for us trying to run our site. Couldn’t thank them enough, and we will be looking at bringing WebBlaze back for more work once we need it. Snag them while you can!
Rick Grossmann
- Upwork Verified
Great experience working with Umesh. Very responsive, fast turnaround, and smooth communication throughout. The website came together quickly and exactly as expected. Would definitely work with him again.
Kristina Svensson
- Upwork Verified
Nisha is fantastic! She is an excellent communicator, very fast, intuitive and professional. She worked on our Shopify site and not only did she follow the deliverables list to the T, she also did several very valuable audits on the site to help us identify blockers and areas for optimisation. I cannot recommend her highly enough.
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