Crana Construction is a leading Vancouver-based construction company recognized for delivering luxury custom homes, structural renovations, and commercial construction projects. Their previous website no longer reflected the quality of their craftsmanship or supported their growing portfolio. We designed and developed a modern Webflow website that strengthens their brand, showcases completed projects, and creates a seamless experience for homeowners and commercial clients looking for a trusted construction partner.
Crana Construction, founded by brothers Michael and John Gill, is a premier Vancouver-based construction firm specializing in luxury residential builds, structural renovations, and commercial projects. Despite their reputation for precision and high-quality craftsmanship, their digital presence did not reflect the elevated nature of their work. They needed a new website built from the ground up that would serve as a powerful trust signal for high-net-worth homeowners and commercial clients, showcasing their extensive portfolio with the same attention to detail they bring to their physical builds
High-end construction is a highly visual and trust-based industry. Crana Construction faced several key challenges with their previous digital footprint:
The old design felt dated and failed to convey the “luxury” and “precision” that defines their actual service.
Updating completed projects (like their Homer, Mt. Pleasant, and Jericho builds) was cumbersome, leading to an outdated project gallery that didn’t highlight their best recent work.
The pathway from browsing a portfolio piece to requesting a project estimate was disjointed, resulting in a lower conversion rate for high-value leads.
Client testimonials, safety standards, and their 2-5-10 warranty options were buried rather than being used as core selling points.
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Because the client needed a site that was both visually stunning and easy to manage, I chose to design and develop the website from scratch using Webflow. The strategy was divided into three core pillars:
Web Design
Landing Page
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Crana Construction is a leading Vancouver-based construction company recognized for delivering luxury custom homes, structural renovations, and commercial construction projects. Their previous website no longer reflected the quality of their craftsmanship or supported their growing portfolio
Web Design
Landing Page
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